Kristen Marshall is a Lecturer in Marketing who joined Queen Margaret University in 2018.

  • Overview
  • Research Overview
  • Research Methods
  • Research Publications
  • Activities & Awards

Kristen is a Fellow of the Higher Education Academy and is currently writing up doctoral research examining the influence of social media on consumers’ food choices. She has experience teaching across a number of subjects and modes of study include introductory marketing modules, global marketing, marketing research & marketing communications, delivering many of these face-to-face and online. Prior to becoming a lecturer, Kristen worked in recruitment marketing and graphic design.

Marketing Communications, Social Media, Consumer Behaviour, Brand Management, Employee Engagement, Social and Societal Marketing, International and Global Marketing, Strategy, Food.


Qualitative methods such as

  • Interviews
  • Focus groups
  • Ethnography
  • Digital ethnography
  • Netnography


Please see my research publications in eResearch – Queen Margaret University’s repository



Malcolm McDonald and Academy of Marketing Student Essay Prize 2016


Winner best presentation

Edinburgh Napier University Business School, Annual Research Conference 2018