Professor of Social Psychology, Director of Centre for Applied Social Sciences

Psychology, Sociology and Education

Tel: 0131 474 0000

Professor Chris McVittie (PhD, Fellow, American Psychological Association, APA Division 5) is a Professor of Social Psychology, Director of Centre for Applied Social Sciences in the Psychology, Sociology and Education Division.

  • Overview
  • Research Interests
  • Research Publications
  • Teaching & Learning

Professor Chris McVittie has worked with Queen Margaret University for 18 years in the area of social psychology. His main specialist areas are identities, prejudice, social inclusion/exclusion, discourse and communication.

Professor McVittie is currently working on research looking into how people express and respond to prejudice and abuse in social media, in particular, issues related to trolling on sites such as Twitter and YouTube, and online discussions of racism. His current research also involves exploring how participants negotiate psychotherapeutic change in time-limited therapy groups. Other current research areas include the study of conversational structure and reality construction in political discourse, and troubles-talk and troubles-resolution in peer support groups.

He has published widely in peer-reviewed journals and edited volumes and has presented his work at numerous national and international conferences. He is co-author (with Andy McKinlay) of Social Psychology and Discourse and Identity in Context: Individuals and Discourse in Action, published 2008 and 2011 respectively by Willey-Blackwell and (with Steve Kirkwood, Simon Goodman, and Andy McKinlay) of The Language of Asylum: Refugees and Discourse, published 2015 by Palgrave Macmillan.


Affiliations/Memberships to Other Organisations:

  • Fellow, American Psychological Association
  • Fellow, APA Division 5 (Quantitative and Qualitative Methods)
  • Member of International Committee of APA Division 5 Society for Qualitative Inquiry in Psychology
  • Fellow of the Higher Education Academy
  • Member of International Scientific Committee, International Psychological Applications and Trends (InPACT)
  • Member of International Scientific Committee, World Conference on Psychology, Counselling and Guidance
  • Member of Executive Committee, International Society of Critical Health Psychology

Research/Knowledge Exchange Centre Membership:

Professor McVittie has researched and published widely on topics relating to discourse and the negotiation of identities, the construction of social groups, marginalisation and social inclusion/ exclusion, and the application of discursive research to issues within health and organisational realms.

Research Methods:

  • Conversation analysis
  • discourse analysis


Please see my research publications in eResearch – Queen Margaret University’s repository

Chris' seminars and lectures focus on Social Psychology, Identities, Qualitative Research Methods, Applied Research, Volunteering and Community Engagement, amongst other topics.