BA/BA (Hons) International Hospitality and Tourism Management

Want to be a leader in a fascinating and fast-growing global industry? On this course you will learn the business management skills that the best employers in international hospitality and tourism are looking for, enjoy close support and supervision from our staff and gain practical experience on a 20-week internship in the UK or abroad.

The hospitality and tourism sector is worth £11 billion to the Scottish economy alone, supporting 14,000 tourism enterprises. As a graduate of our international hospitality and tourism management degree you will be at the forefront of these exciting industries. You will gain a thorough theoretical understanding of the political, economic and social factors at work in the industry, and what they will mean for you as a manager of the future.


Why QMU?

  • The course, in partnership with Dakota Hotels, has a unique Student Experience Fund that helps pay for a range of extra-curricular student activities across the four-year course. Enjoy lunch in a Michelin star restaurant, trips to a range of visitor attractions and even taste the produce on a brewery and distillery tour as part of your studies at QMU.
  • Our classes are small compared with some other universities, so you will enjoy more personal engagement with lecturers. We will know you by name and help manage your learning from your first lecture to graduation.
  • More people visit Edinburgh than any other UK city after London, and you will study on a campus that is six minutes from the centre of town. It is the perfect place to learn your tourism and hospitality management trade.
  • Our graduates are usually in employment or further training soon after graduating and many are making names for themselves in highly respected hospitality and tourism businesses, in the UK and across the world, including DisneyWorld, Hilton, Malmaison, VisitScotland and Gleneagles.
  • In the Times and Sunday Times Good University Guide 2022, we are ranked in the top 20 UK universities for Hospitality, Leisure, Recreation and Tourism (15th out of 56). 

About the course

You will learn hands-on how to manage money, resources and talent in a fast-moving hospitality and tourism environment. Food continues to be a cornerstone of the hospitality industry. You will be working with a range of food professionals, creating menus, learning about food and, importantly, how you put profit on a plate. As a manager of the future you need to appreciate the wider strategic picture, and the course develops understanding of the political, economic and social forces driving the hospitality and tourism industry forward.

In Year One you will study a broad range of modules that will enable you to not only learn a wide range of tourism theories and concepts, but also practical and vocational skills including food service and preparation and group leadership. You will connect with hospitality and tourism environments by visiting sites to enhance experience and understanding.

In Year Two you will focus on management skills, in theory and the real world. We will help you prepare for a challenging and rewarding 20-week internship in the UK or overseas.

In Year Three you will deepen your understanding of a range of management techniques and how they will help you run a successful business; from building a start-up company to designing a hospitality or tourism space.

What are the biggest challenges that hospitality and tourism managers face today? How do you successfully lead people in a highly competitive sector? In Year Four, you will learn to understand wider strategic issues and will develop your ideas into a dissertation in an area that you are passionate about. You will have the flexibility and support required in your final year at QMU to progress to the next stages of your career, be that hospitality, tourism or academia. In addition, you will engage with the significant contemporary issues of sustainability and social justice within hospitality and tourism. The IHTM degree covers it all.

At QMU we have a strong commitment to social justice and the environment. The academic team believe passionately that business can make good profits, maintain a focus on the people they serve and play a positive role in the future of our environment. This ethos is woven throughout the course and the team believe that this approach leaves our graduates in a very strong position to manage businesses in the future.


You can choose to study an honours degree over four years or an ordinary degree over three. You will complete a range of modules each year as outlined.



Year One

  • Introduction to Marketing
  • Introduction to Tourism
  • Introduction to Hospitality
  • Introduction to Finance & Accounting
  • Management for Hospitality and Tourism
  • Entrepreneurship of Hospitality, Tourism and Events

Year Two

  • Operations Management
  • IHTM Internship
  • Market Diversification in Hospitality and Tourism
  • Human Resources Management
  • Digital Business and eCommerce Futures
  • Revenue Management in Hospitality and Tourism

Year Three

  • New Enterprise Creation
  • Business Research Methods
  • Tourism in Developing Economies
  • People, Planet and Profit
  • Design for Hospitality and Tourism
  • plus one elective module

Year Four

  • Strategy and Practice
  • Dissertation
  • International Destination Management and Marketing
  • International Leadership for Hospitality and Tourism
  • Contemporary Issues in Hospitality and Tourism

The modules listed here are correct at time of posting (April 2021) but may differ slightly to those offered in 2022. Please check back here for any updates.

Teaching, learning and assessment

You will be taught in lectures, seminars and practical workshops. Outside these timetabled sessions you will be expected to continue learning through self-study. You will be assessed by a variety of methods during each semester.

Below you can read about Teaching and Learning Activities and Assessment Activities. We believe this will give you a good indication of what the course will be like, but the exact balance of activities may differ depending on the academic year and on the modules you choose.

Teaching and learning activities

Our Teaching and Learning Activities are focused on building your confidence, developing your problem-solving skills and preparing you for a successful career. Here you can read about how much time you should expect to spend undertaking these activities for this course along with a general description of the activity for all courses.


You are taught through a combination of lectures, seminars and in some cases practical workshops or laboratories. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups.

Independent Learning

When not attending lectures, seminars, practicals or other timetabled sessions you will be expected to continue learning independently through self-study. Typically, this will involve reading journal articles and books, working on individual and group projects, undertaking research in the Learning Resource Centre, preparing coursework assignments and presentations, and preparing for examinations. You independent learning is supported by a range of excellent facilities, including the Learning Resource Centre and the Hub.


Courses with placements give you the opportunity to put what you are learning into practice and to observe and work with a wide range of individuals and groups of people in diverse settings. Some courses offer placement opportunities in the UK and overseas.

Assessment Activities

Assessment Activities provide you with opportunities to test your understanding of the subject and receive feedback on your performance. Here you can read about how much of your final mark is based on each type of formal assessment for this course along with a general description of the activity for all courses.


Assessment by written examinations normally takes place at the end of each module or semester, but they may also happen during modules.


Coursework assessments take place in a variety of ways, including assignments, essays, reports, portfolios, project output and your level 4 Honours project. We aim to provide you with feedback on your assessment within 20 working days of the submission date.


Practical assessments can include oral presentations, performance, practical skills assessment, costume design and construction, film making, lab work or clinical practical skills depending on the nature of the course.


Placement / Internship

You will complete a paid 20-week internship in Year Two, in the UK or overseas. Our tutors will help you prepare for this invaluable real-world experience and we will set up interviews on campus to make finding the perfect host organisation as straightforward as possible. Several bursaries are available to help with costs.

Exchange opportunities

In Years Two or Three, you will have the opportunity to study overseas (subject to availability) for one semester. For more information, see Exchanges and Study Abroad.

On December 24th 2020, the UK Government announced that as an outcome of Brexit negotiations, the United Kingdom would not be seeking to participate in the Erasmus+ successor programme.

From 2022/23 Queen Margaret University will no longer operate under the Erasmus+ scheme. Over the coming year we will be working with new and existing partners on study abroad and exchange opportunities for the 2022/23 academic year and beyond.

Entry requirements

Scottish Higher: Standard - BBBC, Minimum - BCCC

A Level: BCC

Irish Leaving Certificate: H2 H3 H3 H3

International Baccalaureate: 28 points

International: IELTS of 6.0 with no element lower than 5.5

Required subjects: Maths and English at Nat 5/GCSE level are preferred

Mature/Access: See our website at www.qmu.ac.uk/college-qualifications 

We welcome applications from mature students with relevant qualifications or experience.

Direct Entry:

Year Two

  • HNC: HNC in a related subject with B in the graded unit
  • Scottish Higher: BC at Advanced Higher in relevant subjects plus BB at Higher
  • A Level: BBB in relevant subject

Year Three

  • HND in a related subject with CB in the graded unit

For details of related HNC and HND courses, see www.qmu.ac.uk/college-qualifications



Whether you want to work for a major global hotel brand in Dubai, manage the success of a tourism business in Scotland or launch a start-up that will change the way the industry works. This course will give you the competence and confidence to take the challenge on and shape the future of hospitality and tourism.

Associate student places


Professional registration / accreditation


Teaching staff, class sizes and timetables

For more information, please see ‘How we teach and how you’ll learn’.

Awarding body

QMU. For more information, please see ‘External Review’ section of the How we teach and how you'll learn page.

View Open Day presentation

Please note:

The delivery of this course is subject to the terms and conditions set out in our 2022/23 Entry - Terms and Conditions (Undergraduate). 

Teaching staff may be subject to change.

QMU is in the top 2 in Scotland for student satisfaction in Tourism, Transport and Travel

QMU is in the top 2 in Scotland for student satisfaction in Tourism, Transport and Travel (includes International Hospitality and Tourism Management, Events Management, and Public Relations, Marketing and Events courses) (Source: NSS 2020)